Technical Director on adidas.com.
Not always in that order.
I’m Scott. I lead project teams building the front end/interface of websites, applications, and other computery-type things that you can click/tap/touch/swipe/wave at.
It was the heady days of 2001. The dot-com bubble had burst, economies were in the soup, consumer dollars were nowhere to be seen, and it seemed like a really dumb time to get involved in the creative/advertising world of computers.
I’ve never been much for conventional wisdom.
Fast-forward 15+ years and I find myself still here, still in the industry, still finding new ways to push the envelope of what’s possible on this “internet” thing. I’ve seen a lot of changes in the landscape – when I started out, the internet was on computers now! Today the internet is everywhere: in your pocket, on your tv, wifi in your taxicab. Your fridge knows when you’re out of milk and sends a tweet to your grocer to send more. Software that used to come in boxes on double-digit numbers of floppy disks can now be materialised out of the sky onto your futuristic wrist-computer that even the writers for the original Star Trek couldn’t conceive of.
That’s what I do: find ways to transcend the cold ones and zeroes of technology and build online experiences that real people can reach out and touch. Storytelling. Ten years ago that was accomplished by building a website and hoping to get on the first page of Google. The brave new world of today is a little bit (ok, a LOT) different in that the tools we have and the avenues for communication are radically altered from what we used to know, but one thing hasn’t changed: the human soul has an intense desire to connect with something. I see my work as more than just wrangling code, I see it as providing a conduit for that connection to take place.