The challenge was to build an holistic social media campaign that brought the playfulness of Rubik’s Cube, the fun of personalisation, and the technology of 3D interactivity to mobile, desktop and social touch points. As a topper, we had to bring the social media campaign to life in real events across North America where visitors could seamlessly integrate their real-world experience with that of the social and digital campaign.
Supported by the installation and flash banners, users can play with a Rubik’s Cube on their Facebook timeline, then customise their own and share that across Twitter and Facebook.
We managed the process through a carefully planned and well-documented process of Conceptual Development, Tech R&D, UX Design, Visual Design and Development to bring together this campaign that allows users to access the 3D gameplay across all modern desktop browsers and mobile devices.
Note: this project isn’t currently available online since the campaign ended, I’m working on bringing a static version back up. Feel free to let me know if you want to be notified when that happens! –S.